While the mantra for this pandemic has been keeping indoors to stay safe and secure, there has been a shift in people’s shopping patterns from athletic and formal workwear to comfortable home/ loungewear while they continue to work remotely.
During this fashion focus shift, we have seen an increasing fondness for Chikankari apparel as it naturally complements India’s weather and can be adorned at home, for a grocery run, and even donned as workwear or formal occasion wear when craftily accessorized. This craft from the heart of Lucknow is most popularly preferred on muslin, pure cotton, or rayon which are all very comfortable and breathable fabrics and are typically available in the market with varying and trendy prints and patterns and also in a multitude of silhouettes, cuts, and volumes to flatter every body type!
All Bolly actresses right from Yami Gautam, Kajol, Vidya Balan, Anushka Sharma, Sara Ali Khan, Sonam Kapoor, Tara Sutaria and Jahnvi Kapoor have been stopped stepping out in Chikankari clothing while running errands, traveling for work, or casual and formal events. Many have even shopped at Ada’s flagship store in Lucknow city > click here to see which of your favorite female Bollywood actresses have shopped at Ada Designer Chikan Studio
Go ahead and click on the link below to shop styles inspired by your favorite Bollywood actresses. Can’t find what you are looking for? Message us!