The Begums often supervised the cooking done in the zenankhana. Basmati rice when cooked used to be strained in a fine muslin cloth to drain off the starch so that each elongated grain remained separate. After being put back in the pot, few grains of rice stuck to the fabric, caught the attention of the Begum who fascinated by the design asked her embroiderers to create it with a stitch and Murri stitch was created. This stitch in its fine form resembles an embossed grain of rice.
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Ada conceptualized the traditional art of Lucknow Chikankari as a timeless fashion statement by bringing together the finest artisans receiving delightful appreciation for the cognoscente over the years. Lucknow Chikan Craft has received a GI Tag by the Government of India, which authenticates the handicraft is made and exported from Lucknow region to provide legal protection for the craft from imitation. ADA is GI registered
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