Ada conceptualized the art of chikankari on a different, albeit traditional platform. Ada brought together the finest artisans who were otherwise getting drawn to other professions, to craft breathtaking chikankari designs on finest fabrics, which became a delightful appreciation for the cognoscente. To break the monotony of chikankari on a dress, a fusion of ‘Zardozi’, ‘Aari’, ‘Abla’ and 'Kaamdani' with 'Muqaish' is put together to enhance the beauty of the product.
Ada took their customer’s chikankari experience to newer heights by transforming its retail outlet to a sprawling showroom decorated in a real-time Lucknawi ambience, complementing their large collection of chikankari designer wear. Ada opened its windows to the world through an online store not only to diversify into myriad cultures but also to educate people about this art 'Chikankari' which is only manufactured in Lucknow and not replicated worldwide.
Ada’s aim as a company has been to deliver this unique handicraft globally at Lucknowi prices at everyone’s doorstep while ensuring they get an opportunity to enjoy the complete experience of Lucknawi Chikankari. This effort extends to support the 30,000+ women artisans that are associated with Ada to ensure they have an equal opportunity at self reliance and financial independence.
A third generation entrepreneur, Vinod K Punjabi is accredited to be a pioneer in reinventing “Classical Chikankari”. The Senior Vice President, Lucknow Vyaapar Mandal; the Secretary of Hazratganj Trader’s Association; a Charter Member of TIE (The Indus Entrepreneurs, not-for-profit entrepreneurs organization from Silicon Valley) and a Managing Committee Member of Hari Om Mandir Lucknow, he has taken up a challenge to take action for the benefit of those not receiving due credit for their hard labour and talent.
His commitment to revive, sustain and empower the Chikankari Craft led him to bring together a team of 'kashidakars' (embroiderers) to actively practice certain stitches which were declining towards oblivion, ensuring application of the best and latest marketing techniques to map this craft globally, and in the process, empowering them to improve their standard of living.
Rhea has played a pivotal role in digitalizing the craft of Luckow Chikankari by enhancing content and conversations around the craft of Chikan. Ada created and garnered their social media presence from 2008 under her guidance, and has a tremendously growing digital presence on social media platforms, published media articles and press coverage. She has worked with Facebook India on various projects to document and comment on the impact of social media and e-commerce business in India.
A proactive member at TIE (The Indus Entrepreneurs, not-for-profit entrepreneurs organization from Silicon Valley) and Ficci Flo (a division of the Federation of Indian Chambers of Commerce and industry, the apex body of industry and commerce in India) Rhea has participated actively in various initiatives and workshops conducted to foster entrepreneurship.
Her vision is to digitize information on the craft and the people behind it and empower those who truly represent the craft, the ‘kashidars’ and artisans who carry forward Chikankari through its fabric shaping, block printing, embroidering, washing and finishing process.
Our flagship store expanses over 20,000 sq ft to cover a wide range of products across categories. We re-create an elaborate all-encompassing royal Awadhi feel at our stores to enhance our customer’s shopping experience while picking out their favourite Lucknowi outfit or accessory.
Ada is proud to share that we are associated with over 30,000+ artisans and have already delivered Lucknowi craft products to over 10,000 pin codes within India and to over 60 countries globally.